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The first World Friendship Day was
proposed for July 30, 1958 by the World Friendship Crusade, an international
civil organization to foster a culture of peace through friendship. {#blank#}1{#/blank#} Just as in the US and several other
countries, the festival has been greatly commercialized(商业化).
Days before the festival, card and gift
companies launch a large campaign(活动) to attract people into buying cards
and gifts for their friends. Streets and stores are filled with advertising
programs aimed at young people. {#blank#}2{#/blank#} This marketing strategy(策略) has been severely criticized(批判) by many people. Many feel that such
crazy commercialization has damaged the meaning of Friendship Day.
{#blank#}3{#/blank#} especially the pink and yellow ones.
The day is observed with great pleasure and merry. A highly popular thing
connected with the day is the well-known friendship band—the modern day symbol
of friendship that friends give to one another to form an everlasting bond.
Friendship bands are the favorite items for youngsters and available in stores
all over the country. Friendship poems and Friendship Day gifts are exchanged
between best friends to renew the bond of friendship and express gratitude and
love for each other. {#blank#}4{#/blank#}
Since its beginning in 1935, Friendship
Day celebrations have come a long way. {#blank#}5{#/blank#} Friendship Day remains the time when
you acknowledge your friends' contribution in your life, express love for them,
cherish their presence in your life and pay them a salute. Today, Friendship
Day is being celebrated around the globe, across diverse cultures and social
periods.
A.
The popular customs of Friendship Day include handing over roses,
B.
The idea of honoring friendship was adopted by a few countries in Asia.
C.
Restaurants offer special discounts to make the most of the time as well.
D.
These days, however, it is celebrated with a lot of showing off and expenses.
E.
These are new ways of celebration of this day that have grown in popularity.
F.
The original idea for a day of friendship came from Hallmark cards in the
1930s.
G.
But however much the ways of celebration have changed, the basic idea behind
the occasion remains the same.