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12.Businesses are witnessing a difficult time,which has in turn produced influence on consumers'desire to go green.However,shoppers are still laying stress on environmental concerns.
Two thirds of customers say that environmental considerations inform their purchases to the same degree as they did a year ago,while more than a quarter say that they are now even better aware of the environmental effect on what they buy.
This may help to influence how shops store goods on their shelves.And the companies should still make efforts to become more environmentally friendly.Two out of three people think it is important to buy from environmentally responsible companies,with about one in seven saying that they had even decided to take their custom elsewhere if they felt a company's environmental reputation was not good enough.
Harry Morrison,chief executive(主管)of the Carbon Trust,sympathizes:"I understand this situation where survival is very important now.But from environmental considerations,the clock is ticking-we don't have much time.In addition,cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand."
Larger companies have an extra motivation to look at reducing their carbon footprint,as new rules next year will require businesses to buy carbon allowances to make up for their emissions(排放).Those that have taken early action will have a head start.More than two thirds of consumers are not clear about which companies are environmentally responsible.This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers.
The Carbon Trust believes that it can help by informing customers about the good work companies are doing."When companies are granted(授予)the standard,they can use a logo(标识)in all their marketing which makes it clear that they are working towards cutting emissions,"Mr.Morrison said.
67.What's the main idea of the passage?B
A.Businesses are finding ways to send their message to the shoppers.
B.Firms are urged to cut carbon emissions by shoppers'environmental awareness.
C.Firms are making efforts to encourage customers to keep goods at home.
D.Companies will soon get information about cutting carbon emissions.
68.The underlined word"inform"in Paragraph 2probably means"C".
A.disturb B.change C.affect D.reject
69.According to Harry Morrison,businessesB.
A.should buy carbon allowances for shoppers
B.will benefit from cutting carbon emissions
C.are required to make up for their carbon emissions
D.have encouraged shoppers to take their custom elsewhere
70.We can learn from the passage that businesses willA.
A.gain advantages by taking early action
B.use the same logo in their marketing
C.have a strong desire to reduce costs
D.attract more shoppers by storing goods. 试题答案
分析 本篇文章为说明文.文章讲到现在顾客在购物时已经开始考虑环保的问题,面对顾客环保的心理需求,企业只有主动采取措施,减少排放,才会更好地赢得顾客的信赖,进而获得更好的收益.
解答 67~70 BCBA
67.B 主旨大意题.根据第一段最后一句"However,shoppers are still laying stress on environmental concerns."及最后一段第一句"The Carbon Trust believes that it can help…"可知,顾客环保意识的进一步提高促使公司去减排.故选B.
68.C 词义猜测题.根据本段中的"Two thirds of customers say that environmental consideration inform their purchases to the same degree as they did a year ago…while more than a quarter say that they are now even better aware of the environmental effect on what they buy."可知,三分之二的顾客说环境方面的考虑影响着他们的购买力,和一年前达到相同的程度…可以推出,inform意为"影响".disturb"打扰,妨碍";change"改变";affect"影响";reject"拒绝",故选C.
69.B 细节理解题.根据第四段最后一句"cutting carbon has an immediate effect as costs drop and a medium-term benefit for the brand"可知,哈利•莫里森认为企业会从减排中获益.故选B.
70.A 推理判断题.根据第五段的"Those that have taken early action will have a head start"和"This suggests that firms that are able to relay clearly their message to the public will be in a pole position to attract shoppers."可知,早采取行动减排的企业可以更好的吸引顾客,获得优势.故选A.
点评 本文是政治经济类阅读理解.做这类题材阅读理解时要求考生对文章通读一遍,做题时结合原文和题目有针对性的找出相关语句进行仔细分析,结合选项选出正确答案.推理判断题也是要在抓住关键句子的基础上合理的分析才能得出正确答案,切忌胡乱猜测,一定要做到有理有据
Computer programmer David Jones earns £35,000 a year designing new computer games, yet he cannot find a bank ready to let him have a credit card (信用卡). Instead, he has been told to wait another two years, until he is 18. The 16-year-old works for a small firm in Liverpool, where the problem of most young people of his age is finding a job. David’s firm releases (推出) two new games for the fast throwing computer market each month.
But David’s biggest headache is what to do with his money. Even though he earns a lot, he cannot drive a car, take out a mortgage (抵押贷款), or get credit cards. David got his job with the Liverpool-based company four months ago, a year after leaving school with six O-levels and working for a time in a computer shop. “I got the job because the people who run the firm knew I had already written some programs,” he said. David spends some of his money on records and clothes, and gives his mother 50 pounds a week. But most of his spare time is spent working.
“Unfortunately, computing was not part of our studies at school,” he said. “But I had been studying it in books and magazines for four years in my spare time. I knew what I wanted to do and never considered staying on at school. Most people in this business are fairly young, anyway.” David added:“I would like to earn a million and I suppose early retirement is a possibility. You never know when the market might die away.”
1.In what way is David different from people of his age?
A. He often goes out with friends.
B. He lives with his mother.
C. He has a handsome income.
D. He graduated with six O-levels.
2.What is one of the problems that David is facing now?
A. He is too young to get a credit card.
B. He has no time to learn driving.
C. He has very little spare time.
D. He will soon lose his job.
3.Why was David able to get the job in the company?
A. He had done well in all his exams.
B. He had written some computer programs.
C. He was good at playing computer games.
D. He had learnt to use computers at school.
4.Why did David decide to leave school and start working?
A. He received lots of job offers.
B. He was eager to help his mother.
C. He lost interest in school studies.
D. He wanted to earn his own living.