七年级上册外研版英语周报答案,我们目前整理分享关于七年级上册外研版英语周报答案及其参考答案,2如需答案 请关注微信公众号：趣找答案/直接访问www.qzda.com(趣找答案)
1、七年级上册外研版英语周报答案
2、双语报2022-2023sD
3、当代中学生报2023~2022学年英语
9．A brand is a name，word，sign，symbol，design，or a combination of these，intended to identify the goods or services of a company or a group of companies．Another purpose of a brand is to contrast one company from another．The most important skill of professional marketers is the ability to create，maintain，protect，and enhance （增强） the brands of their products and services．Branding has become so important that today hardly any company or product is without one．Therefore，brand management is an increasingly important element in marketing．
Brand power refers to the relative strength of a company's brand in the minds of consumers，and can influence consumers'choice of products．Brands are powerful to the extent that they give high brand loyalty and strong brand associations，name recognition，perceived quality and other assets （资产） to a company．A strong brand can be one of a company's most important assets．
High brand power provides a company with many competitive advantages．A powerful brand enjoys a high level of consumer brand awareness and loyalty．Because consumers expect stores to carry the brand，the company has more bargaining power when negotiating with retailers （零售商）．And because the brand name brings high credibility （可信度），a company with a strong brand can more easily launch new products with the same brand name．
Many companies use the advantage of a strong brand power strategically to expand their business．When a company introduces an additional item with a new flavour，form，colour or package size in a given product category and under the same brand name，it is called a line extension．Another strategy is called brand extension．This involves the use of a successful brand name to launch new or modified products in a new category，therefore employing brand recognition in order to increase sales of new products．
Brand recognition is certainly important．Because consumers often hold long-standing perceptions about brands，high brand power ensure a company continues sales of its products．
81．What can be used as a brand of a company or a group of companies？（ No more than 12words ）a name，word，sign，symbol，design，or a combination of these
82．What effect does a company's brand have on consumers？（ No more than 8words ）It can influence consumers'choice of products．
83．What is the purpose for a brand extension？（ No more than 8words ）to launch new or modified products
84．What might be the best title of this passage？（ No more than 8words ）Brand Power． 试题答案
分析 这篇文章主要讲了商标的力量．
解答 81 a name，word，sign，symbol，design，or a combination of these
82 It can influence consumers'choice of products
83 to launch new or modified products
84 Brand Power
81 a name，word，sign，symbol，design，or a combination of these 细节题． 根据文章第 一段A brand is a name，word，sign，symbol，design，or a combination of these，intended to identify the goods or services of a company or a group of companies． 可知商标是一个名子，单词，标志，设计目的是确定公司的产品和服务．
82 It can influence consumers'choice of products 细节题． 根据文章第二 段 Brand power refers to the relative strength of a company's brand in the minds of consumers，and can influence consumers'choice of products．可知商标可以影响消费者对产品的选择．
83 to launch new or modified products 细节题． 根据文章倒数第二 段．This involves the use of a successful brand name to launch new or modified products in a new category，可知品牌延伸的目的是推出新的或者修改的产品．
84 Brand Power 主旨题：通过阅读文章，可知这篇文章主要讲了商标的力量．
点评 做阅读表达题时，理清文章的脉络、掌握文章的主旨大意，并能运用简洁的语言表达．回答要有针对性观点要明确．不要摘抄文章原句．
---- Can I sit in the front row?
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