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9．It was once unheard-of to be a businessman in China．Nowadays，though，it's quite common to become your own boss．Let's say you have an idea．Maybe you want to open an English school or sell Japanese comics．First，you need a business plan．It sets out what you'll sell and how much everything will cost．Most businesses that fail didn't have this．If you need to borrow money at the start，banks will ask for a detailed plan．
The best starting place for a business plan is the 4Ps：product，place，price and promotion．All these must be strong to be successful．
□Product
Your product must have something unique．What makes it special compared to other similar products？If you want to start a noodle shop that has nothing new，don't expect people to show much interest．You can research your product．For food，let people try it for free．For toys，let a few children play with them to see if they like them．
□Place
There's no point having a product that people want to buy if your shop is in an empty mall．Think about which type of person is going to buy what you sell．Where do they usually go shopping？When looking at possible places，spend the day there．See how many people pass by．Also，are there other shops nearby selling similar products？If so，how can you be better than them？
□Price
Work out how much it costs to make or provide your product．As a general rule，your price will be double the cost．After all，you're also paying for rent，staff and you need to eat too!
□Promotion
How can you attract people to your shop？Advertising in newspapers and on TV is expensive．Perhaps you can get free advertising by getting a newspaper to write about your business．
26．What's the best title for the passage？C
A．How to start a business．
B．Starting a business soon．
C．Starting your own business．
D．Preparations for starting a business．
27．According to the author，the reason why most businesses fail is due to lack ofA．
A．a business plan B．a shop C．money D．successful businessmen
28．If you want to start a noodle shop，you shouldB．
A．expect people to show much interest
B．research your noodles
C．let people try it at a low price
D．let children have a try
29．What does"If so"in Paragraph 4refer to？A
A．There are shops selling the goods like yours．
B．Many people pass by．
C．You should think about which type of person is going to buy what you sell．
D．You should spend the day on possible places．
30．You are selling toys to children．It costs 5yuan to make each one．How much should you charge the children for each toy？C
A.15yuan． B.5yuan． C.10yuan． D.50yuan． 试题答案
分析 本文属于广告类阅读，作者通过这篇文章主要教育我们如何进行自己的生意，给出了四个具体步骤的建议：产品，地点，价格以及推广．
解答 26．C 主旨大意题．根据文章第2段The best starting place for a business plan is the 4Ps：product，place，price and promotion．All these must be strong to be successful．可知本文主要讲述的是如何成功地进行自己的生意的4步骤．故C正确．
27．A 推理判断题．根据文章第一段Let's say you have an idea．Maybe you want to open an English school or sell Japanese comics．First，you need a business plan．可知如果我们要自己做生意，首先就是要有一个很好的计划．说明很多人生意失败主要原因就是没有计划性．故A正确．
28．B 细节理解题．根据文章第3段If you want to start a noodle shop that has nothing new，don't expect people to show much interest．You can research your product．可知如果你想要开面条店，首先你要研究你的商品，要了解你的商店．故B正确．
29．A 推理判断题．根据本句Also，are there other shops nearby selling similar products？If so，how can you be better than them？可知这里的so就是指前面一句中的there are other shops nearby selling similar products．如果在附近有一些其他的出售类似产品的商店，你就要思考如何比对方做得更好．故A正确．
30．C 计算题．根据文章倒数第2段As a general rule，your price will be double the cost．可知你的价格要是你成本的2倍，因为你要考虑租金，职工工资和你的支出．故C正确．
点评 考查学生的细节理解和推理判断能力．做细节理解题时一定要找到文章中的原句，和题干进行比较，再做出正确选择．在做推理判断题时不要以个人的主观想象代替文章的事实，要根据文章事实进行合乎逻辑的推理判断．
There was a time when, if a lady got onto a crowded bus or train, a gentleman would immediately stand up and offer her his seat. No more, though. Today, a gentleman will probably look out of the window, or, if he feels a bit guilty(内疚), hides behind his newspaper. Either way, the lady will have to stand until someone else gets off.
You can't entirely blame(完全责备)men for this change in manners. The days are gone when women could be referred to as the weaker sex. A whole generation(代)of women has grown up demanding equality with men; not just equality in jobs or education, but in social attitudes(态度). Hold a door open for some women and you're likely to get an angry lecture on treating women as inferiors(能力低下的人), unable to open doors for themselves. Take a girl out for a meal and she'll probably insist on paying her share of the bill; though on second thoughts perhaps that's not such a bad idea.
It's no wonder, then, that men have given up some of the gestures of politeness and consideration which they used to show towards women. On the other hand, automatic male (men) politeness is perhaps slowly being replaced by true consideration for the needs of women, so that men can see women as equal human beings.
Maybe that's worth standing in the bus or train.
1.The new generation of women wants to be ________.
A．treated not as the weaker sex
B．treated as the weaker sex
C．cared for on buses and trains
D．better treated than before
2.According to the passage, which of the following is not correct?
A．Some women may get angry if you open the doors for them.
B．Girls don't want you to pay for meal at all.
C．Some women may criticized (批评) you if you show too much politeness to them.
D．A girl may be unhappy if you insist on paying her share of the bill.
3.From this passage, we know that ________.
A．women need true consideration of their needs and feelings
B．men have given up some politeness they used to show to women
C．women often get angry if you are polite to them
D．women should stand in the bus or train
4.The passage mainly tells us ________.
A．gentlemen and ladies have equal rights on a bus or train
B．ladies wonder why gentlemen offer their seats to them
C．gentlemen consider politeness to be more important than ladies do
D．the change in manners has taken place between men and women
